酒
Sake Scan
All roles

Growth & Revenue

Marketing Lead

Own SakeScan growth end to end — paid, organic, SEO, partnerships, and lifecycle — and hit signup and activation targets.

Remote (LATAM or Central/Eastern Europe)
Full-time independent contractor (3-month initial engagement, converting to long-term)
$2,200–$2,500/month USD — invoiced in USD, paid in your preferred cryptocurrency or stablecoin
Minimum 4 hours overlap with US Eastern Time

About SakeScan

SakeScan (sakescan.com) helps people scan sake labels, explore a deep catalog, and discover bottles and breweries. Two audiences: curious drinkers discovering sake, and enthusiasts who want richer product knowledge.

About the role

You'll own the growth number for SakeScan — not “support marketing,” own it. You'll set and hit targets for signups, activation (first meaningful scan / save), and revenue, running paid, organic, SEO, partnerships, and lifecycle marketing yourself. You work in a small pod with the product's developer and content creator, so your experiments ship: when you find a message-market mismatch between ads and the landing page, the fix goes live that week.

What you'll do

  • •Own north-star metrics: monthly active users, activation rate, paid conversion, and revenue against founder-set targets
  • •Run paid acquisition (Meta, Google, TikTok) end to end: creative briefs, audiences, budget, weekly optimization
  • •Own SEO and AI-search visibility: keyword targeting, content briefs for the content creator, technical SEO with the developer
  • •Build the funnel: landing pages, onboarding, email/lifecycle campaigns, offer and pricing tests
  • •Develop partnerships — retailers, sake bars, educators, importers, and community groups
  • •Report weekly on a simple scorecard: spend, CAC, signups, activation, revenue

What we're looking for

  • •4+ years in growth/performance marketing with direct ownership of a revenue or user-growth number — show us the before/after
  • •Hands-on paid social and Google Ads (you run the accounts, not an agency)
  • •Strong analytics: GA4/PostHog-style tools, cohort thinking, unit economics
  • •Working fluency with AI tools for copy iteration, creative testing, and analysis
  • •Excellent written and spoken English (C1+)
  • •Scrappy operator mindset: 10 cheap experiments over one big campaign

Nice to have

  • •Marketplace, consumer app, or drinks/hospitality marketing experience
  • •Experience marketing to food & beverage or local-venue audiences

How to apply

Send a short note, one growth result you're proud of (with numbers), and a 2–3 sentence answer to: "Open sakescan.com — who is the ad you'd run first aimed at, and what does it say?" Attach your resume.

Apply for this role

Submit your note and resume below. PDF preferred.

Send a short note, one growth result you're proud of (with numbers), and a 2–3 sentence answer to: "Open sakescan.com — who is the ad you'd run first aimed at, and what does it say?" Attach your resume.