Growth & Revenue Owner
Marketing Lead
Own SakeScan growth — downloads, free-to-paid conversion, and subscription revenue — in a small product pod.
About SakeScan
SakeScan (sakescan.com) is a sake discovery and knowledge app. The product's real promise is identity transformation: you become the person at the table who knows sake. The business runs on subscriptions with a premium tier above.
About the role
You'll own SakeScan's growth number — downloads, free-to-paid conversion, and subscription revenue. This is early-stage growth work: finding the channels where food-and-drink enthusiasts, sake-curious diners, and Japan travelers actually live, and building a funnel that converts curiosity into subscription. You work in a 3-person pod with the product's developer and content creator, so your experiments ship the same week.
What you'll do
- •Own north-star metrics: downloads, activation (first successful scan), free→paid conversion, MRR
- •Find and prove acquisition channels: paid social, App Store optimization, food/travel content partnerships, restaurant and izakaya tie-ins
- •Own the offer and funnel: paywall tests, pricing ladder experiments, onboarding flows, lifecycle email
- •Own SEO and AI-search visibility: sake education keywords, "what sake should I order" intent queries, briefs for the content creator
- •Build partnerships: sake breweries, importers, Japanese restaurants, food influencers, travel-to-Japan communities
- •Report weekly: spend, CAC, downloads, conversion, MRR
What we're looking for
- •4+ years in growth/performance marketing with direct ownership of a growth or revenue number — show us the before/after
- •Consumer subscription app experience strongly preferred: you understand paywalls, trials, and conversion mechanics
- •Hands-on paid social and ASO experience
- •Working fluency with AI tools for copy, creative testing, and analysis
- •Excellent written and spoken English (C1+)
Nice to have
- •Food & beverage, travel, or lifestyle vertical experience
- •Experience marketing identity/status-driven products
How to apply
Send a short note, one growth result with numbers, and a 2–3 sentence answer to: "What's the first acquisition channel you'd test for SakeScan, and why that one?"
Apply for this role
Submit your note and resume below. PDF preferred.