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Growth & Revenue Owner

Marketing Lead

Own SakeScan growth — downloads, free-to-paid conversion, and subscription revenue — in a small product pod.

Remote (LATAM or Central/Eastern Europe)
Full-time independent contractor (3-month initial engagement, converting to long-term)
Invoiced in USD, paid in your preferred cryptocurrency or stablecoin. Include your expected monthly rate when you apply.
Minimum 4 hours overlap with US Eastern Time

About SakeScan

SakeScan (sakescan.com) is a sake discovery and knowledge app. The product's real promise is identity transformation: you become the person at the table who knows sake. The business runs on subscriptions with a premium tier above.

About the role

You'll own SakeScan's growth number — downloads, free-to-paid conversion, and subscription revenue. This is early-stage growth work: finding the channels where food-and-drink enthusiasts, sake-curious diners, and Japan travelers actually live, and building a funnel that converts curiosity into subscription. You work in a 3-person pod with the product's developer and content creator, so your experiments ship the same week.

What you'll do

  • Own north-star metrics: downloads, activation (first successful scan), free→paid conversion, MRR
  • Find and prove acquisition channels: paid social, App Store optimization, food/travel content partnerships, restaurant and izakaya tie-ins
  • Own the offer and funnel: paywall tests, pricing ladder experiments, onboarding flows, lifecycle email
  • Own SEO and AI-search visibility: sake education keywords, "what sake should I order" intent queries, briefs for the content creator
  • Build partnerships: sake breweries, importers, Japanese restaurants, food influencers, travel-to-Japan communities
  • Report weekly: spend, CAC, downloads, conversion, MRR

What we're looking for

  • 4+ years in growth/performance marketing with direct ownership of a growth or revenue number — show us the before/after
  • Consumer subscription app experience strongly preferred: you understand paywalls, trials, and conversion mechanics
  • Hands-on paid social and ASO experience
  • Working fluency with AI tools for copy, creative testing, and analysis
  • Excellent written and spoken English (C1+)

Nice to have

  • Food & beverage, travel, or lifestyle vertical experience
  • Experience marketing identity/status-driven products

How to apply

Send a short note, one growth result with numbers, and a 2–3 sentence answer to: "What's the first acquisition channel you'd test for SakeScan, and why that one?"

Apply for this role

Submit your note and resume below. PDF preferred.

Paid in crypto or stablecoin against a USD invoice. Tell us what monthly rate you expect for this role.

Send a short note, one growth result with numbers, and a 2–3 sentence answer to: "What's the first acquisition channel you'd test for SakeScan, and why that one?"